Brand Identity

An online store making fashion accessible to everyone.

Founders, Rafa Blanc and Eric Steinbauer, care about real fashion and their work is a call against fast-fashion industry. In Rafa’s words, fashion is all about Time.
His idea proves that no matter how old the tradition of an industry is, it can be changed if a strong enough solution is proposed to a problem of decadence. In this sense, Newlet is a solution in the present day of fashion business.

I was asked to create its visual identity for the brand. I was also in charge of presentation decks, creating infographics and providing photos. We worked face to face with Rafa on matching colours, style and visual direction with the philosophy of Newlet.