Fanprime is a Fan loyalty rewards solution blockchain-based for Sports & Entertainment rights holders.
A SaaS solution designed to boost fan engagement and increase revenues to convert digital communities into clients. It is addressed for Rights holders, Fans, Sponsors and brands.
For this project, I was asked to create the whole brand identity from scratch, including the logo, the website as well as enhance the visual elements of their program’s interface to match the visual identity of the company.
Brief / Objectives
Full identity system for a fan engagement platform with customisable fan sites for sports clubs and esports organisations, designed for extensive client-level customisation.
Challenges
Balancing platform-wide consistency with flexible, client-level branding freedom to ensure both coherence and customisation across user experiences.
Research
Sports and esports-focused modular digital product and identity systems designed for scalable, customisable platforms.
Outcome
A neutral, scalable identity system designed to enable full client expression while maintaining overall coherence and flexibility across applications.
